After a 31-year run on the Las Vegas strip, the performers from the production Jubilee! took a final choreographed kick in 2016. The extravaganza, known for its intricate costumes created by style icon Bob Mackie, ended its run due to falling audience numbers and critical reviewers who labeled it a spectacle “stuck in the past”.
Now, nearly ten years later, the showgirl, or at least the showgirl style, is experiencing a revival.
The Master of Sequins
Dubbed the “sultan of sequins”, Mackie has made dramatic showgirl glitz his signature style, outfitting everyone from screen legends to pop royalty. Recently, a “see-through” bodysuit he created for Cher in 1978 fetched $57,600, seven times its initial estimate, while a metallic beaded bodysuit with shiny wings that Mackie designed for Tina Turner for a 1977 concert sold for $19,200.
“I think it looks more appealing for the younger performer who is looking for something other than what they were accustomed to”, he explained to a newspaper. “Contemporary performers are striving for a glamorous, more spectacular, breathtaking, grand statement.”
The Musical Revival
It’s a look that glided all the way to the centre of the cultural zeitgeist in 2025 propelled by a chart-topping superstar. In the past few months, the music phenomenon wore one of Mackie’s vintage Jubilee! costumes on the cover of her 12th studio album. The crystal-covered bra and thong, plumed armbands and glittering headpiece were tailor-made for a record called The Life of a Showgirl.
She isn't alone. This year, showgirl inspirations have been adopted by music artists including Miley Cyrus as they zoomed across concert platforms in sparkles, revealing designs and plumes, illuminated against camp sets. A top stylist her creative director mentioned in an interview with a fashion magazine he wanted to bring “a showgirl attitude” to her Radical Optimism tour – drawing from pictures from the mid-century, Lipa’s dancers wafted giant feathered fans.
Drawing from the Past
Modern stars and other hitmakers also reference classic entertainment forms, including classic theater and chorus line references. The final look are poles apart from the 1990s era pop style of revealing tops and baggy pants, and hip-hop inspired dance moves that came before them.
But not everyone are on board with this showgirl revival. Nancy Hardy, a former Jubilee! showgirl who performed in the 2000s says the trend is “confusing”. She thinks the word term is being “employed as an umbrella term including everything from The Radio City Rockettes to Broadway performers and now apparently modern pop stars.”
The Highly Sought-After Retro Style
For gen Z and modern stars, Mackie’s vintage designs have become incredibly sought-after. In 2024, Zendaya gave a nod to one of Mackie’s first major stars, Cher, when the actor wore a semi-sheer embellished dress made by the designer in 2001, which was similar to one he made for Cher to wear in 1967. Later that year, another pop star paid an significant price to buy the Mackie tasseled mini dress she had worn previously to perform at the Grammys. In September, the singer wore a series of vintage Mackie designs at the MTV Video Music Awards. They are also a popular item among vintage enthusiasts.
“Showgirls bring about nostalgia for a past glamour,” says an archivist, head of special collections at the a Las Vegas university, who documents the legacy of showgirls. “Now it is seen as a sort of ‘toned-down’ sexy because it has been updated. It has got all the sophistication, the crystals and the shine but without the bare skin.”
A Than Simply Style: An Icon of Las Vegas
Chung says this figure are key to the iconography of Sin City. She points to one-time leader Oscar Goodman who, during official events, was flanked by two showgirls. Although Las Vegas currently lacks any traditional showgirl productions, the historian says they are still featured as an logo of the city, showing up at corporate events and in advertisements. “The showgirl is still a lasting symbol of Vegas glitz and glamour,” Chung says.
The Appeal of Illusion
The former showgirl says the complete change of a stage character is part of the allure. This is a notion the singer references in a new behind-the-scenes film that shows the behind-the-scenes action from her extensive 2023 Eras tour, which included intense preparations, workouts and numerous shows across dozens of cities, each going on for 3.5 hours.
Hardy recalls her own nights in the spotlight as “comparable to extreme physical exertion in high heels every night”. Her headpiece was 34lbs. “I had to carry it all the way up the stairs to the platform from the dressing rooms three floors below in the lower level. I had to head up ahead of time for my cue so I could rest before I went on stage. You are sweating the whole time but maintaining this image that it’s effortless and beautiful and dreamlike.”
It could be this is where the fascination of the showgirl fantasy really resides. In the busyness of 2025 there is a desire for fantasy. What better figure to look to than these performers, who have always embodied make-believe, flawlessness and a world where nobody makes a mistake.